Roblox's Formula Apex, a new racing game that lets users race on famous tracks around the world, shows the high potential for quality racing games with solid driving mechanics on the Roblox platform.

Tune in to all things e.l.f. and Roblox by visiting e.l.f.'s social channels on YouTube, TikTok, Twitch and Instagram. About e.l.f. Cosmetics Since 2004, e.l.f. Cosmetics has made the best of ...

E.l.f. Beauty will sell real-life makeup products that users can buy virtually on Roblox. The cosmetics company has drawn 12 million total visits on Roblox through its "e.l.f. UP!" program. In ...

e.l.f. Cosmetics is applying a new layer of innovation to its Roblox experience, adding real-world commerce powered by Walmart. Starting today, beauty gurus can visit the e.l.f. UP! experience’s ...

e.l.f. Cosmetics’ Roblox experience is inspired by the brand’s flagship products. “Our community has been asking for us to be on Roblox,” said Kory Marchisotto, chief marketing officer of ...

Dive Insight: E.l.f. is upping its bets on Roblox by layering real-world commerce capabilities into its E.l.f. Up! experience, a move that the marketer asserts is the first of its kind among beauty ...

Brands keep betting on Roblox. New York City-based E.l.f. Cosmetics announced it will test real-world commerce on the video game platform Roblox, becoming the first beauty brand to do so. Products ...

e.l.f. Cosmetics and e.l.f. SKIN have launched a new one-of-a-kind experience, e.l.f. UP!, on Roblox, a global immersive platform for communication an ...