Ms Heyer's legal team claims Roblox made $123,000 (£93,000) from selling the moves as an "emote" - a celebratory animation used by players in the game - without her permission.

Kelley Heyer sues Roblox for Apple Dance emote On April 11, 2025, via Polygon , Heyer filed a lawsuit against Roblox after the dance was added to the game without permission.

TikTok content creator Kelley Heyer sued the video game Roblox for using her dance to Charli XCX’s “Apple” without permission. Heyer posted the viral dance in June 2024, which fed off of the ...

Roblox removed the emote from the game in November 2024—but not before it was sold over 60,000 times, earning an estimated $123,000 from the copyrighted work, per the lawsuit.

Roblox added the dance emote in mid-August, coinciding with a Dress to Impress update that added everything Brat (Charli XCX’s summer hit album) to the game on Aug. 17.