Inside the buying frenzy turning teenage coders into millionaires--and reshaping Roblox's billion-dollar creator economy.

Roblox is known for its blocky, relatively unsophisticated character models and game graphics, but the style hasn’t dampened the company’s explosive growth.

Roblox players are trending ‘Bring Back Billy’ on social media in response to the withdrawal of the UGC character Billy from the platform.