Players will soon be able to choose to watch ads to unlock rewards in Roblox games.

Inside the buying frenzy turning teenage coders into millionaires--and reshaping Roblox's billion-dollar creator economy.

Roblox is planning to soon introduce ads in between games to grant players rewards and it's one step closer to their already rich ecosystem.

Rivals thought kids on Roblox might like a soccer video game with an anime vibe. It sold a few months later for more than $3 ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox's Rewarded Video and other immersive ad formats. The latter can be ...

Whether as a server or a customer, here are the best Cafe Experiences in Roblox.

Roblox has announced it has partnered with Google to roll out new “Rewarded Video” ads in the coming weeks that give in-game rewards to players who opt into watching them.

Roblox to introduce Rewarded Video Ads, allowing players to earn in-game currency and power-ups by watching ads.

With the Rewarded Video ads, Roblox users watch up to 30 seconds of full-screen video ads in the Roblox games and online experience to receive the perks the game creator chooses to make available.

Online gaming platform Roblox has teamed up with Google to offer 'Rewarded Video' ads that can now be purchased programmatically through Google's advertising solutions and Direct IO. This comes as ...

Advertisers also have a favorable view of rewarded video, according to Latham, which will help Roblox attract demand. Rewarded video offers a more standardized ad experience compared to some of Roblox ...

Roblox has added yet another feature for creators to help manage their products in the game. This time, the focus is on ads.