On Roblox developers earn 24.5% of their revenue, compared to 70% on Steam, and 88% on the Epic Games Store. However it's not simple for users' games to become popular and profitable after release.

A new investigation from People Make Games has criticised Roblox’s business model, pointing out how difficult it is to make a profit from the platform. Roblox sees an estimated 200 million users ...

Roblox envisions the platform as being something like a sports stadium, where there’s activities available for people of all ages, ... Roblox is adding content for its growing adult user base.