In an example shared on Roblox's corporate blog, players can choose to purchase a house with in-game currency, or to rent it for a single session for free by watching an ad. An example of an ad ...

Today, Roblox has announced a partnership with Google to bring rewarded ads to the platform. As the name suggests, these are video ads that users can opt to watch in order to receive an in-game ...

Ads, which were formerly unobtrusive, have become more visible, appearing in-game or cluttering menus, much to the disgust of the community. To add more fuel to the fire, Roblox is shifting to a ...

Roblox announced today that it has launched a new form of advertising: Rewarded Video Ads, which, when implemented, would allow users to watch ads in exchange for an in-game benefit. Brands will ...

Roblox users watch up to 30 seconds of full-screen video ads in the Roblox games and online experience to receive the perks the game creator chooses to make available. The company says that tests ...

Rewarded video offers a more standardized ad experience compared to some of Roblox’s other, more specialized formats, like its Portal placements, which transport players to different in-game worlds.

Roblox (NYSE:RBLX) just flipped the switch on a game-changing ad strategyliterally inside the game. In a fresh move to monetize its 85.3 million daily active users, Roblox is teaming up with ...