Anyone who knows about Roblox knows about Robux. It’s the platform’s currency for purchasing items and game access. But did you know that Roblox games can generate real-world money?

The pass will be tied to certain games within Roblox. Some examples are Fisch, Horse Valley, ... including real-world commerce, the pass was built in collaboration with and for the Roblox community.

Roblox reports it has nearly 100 million daily users, many of whom are already habituated to virtual shopping for their in-game avatars. The next step in the platform’s commerce ambitions is two-fold: ...

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences and games on the platform with the launch of new Commerce APIs.