Management Tools Used in Data Collection. ... For example, although a survey is appropriate for collecting qualitative and quantitative data, ...

As far as data is concerned, for good reason, quantitative data is what most brands look for to improve themselves. Don't forget about qualitative data, though, as it's equally important.

This document outlines the Quantitative Data Collection Instruments (Appendix E, Part 1) of the Initial Design Document which sets out the conceptual approach and methodological design for the ...