Discover how businesses use qualitative and quantitative data to understand customer opinions and patterns. Blending both may unlock sharper insights.

Qualitative data is typically as useful as quantitative data, but it requires more deliberate extraction of useful information since the research is more thought, opinion, or behavior-based.

Both qualitative and quantitative research are used to measure the results of data. Qualitative research focuses on data that is expressed through words and actions.

As far as data is concerned, for good reason, quantitative data is what most brands look for to improve themselves. Don't forget about qualitative data, though, as it's equally important.

What Are Data Analysis Skills? Quantitative and Qualitative Examples Combining quantitative and qualitative data skills allows you to make informed, balanced decisions by understanding both the ...

Relying on quantitative data can overlook the human element of consumer behavior, leading marketers to miss out on valuable insights only qualitative data can provide.

Communications metrics are a controversial subject, especially when it comes to the quantitative vs. qualitative debate. The media ecosystem is constantly evolving, and comms professionals don’t ...

Qualitative data can also be collected in a number of other ways, including interviews, panel groups, ethnography (participant observation), archival work, and document analysis.

Explore the differences between quantitative and qualitative analysis in the context of institutional investing. Learn how asset managers use both to evaluate strategies, managers, and market trends.