The Era Of Control What’s happening now in programmatic is not dissimilar to the change in the financial industry when online brokerages such as E-Trade and TD Ameritrade emerged. The information and ...

The practical and political risks inherent in taking control of programmatic ad spend have been enough to dissuade many brands from challenging long-standing ‘agency trading desk’ arrangements.

InMobi Advertising will introduce a Buyer Hub Wednesday to support agentic, programmatic mobile services for media buyers, to ...

Events Home 2025 Events Calendar Upcoming Events Brand Insider Summit Pharma & Health July 21 - 24, 2025, The Poconos Brand Insider Summit Retail August 17 - 20, 2025, Lake Tahoe ...

A recent report from the Interactive Advertising Bureau (IAB) on programmatic gave further clear evidence of the trend for in-housing among marketers. Of the 119 US-based brand executives surveyed, ...

ElementalTV, a leading innovator in CTV advertising technology, today announces the launch of 1Audience, an AI-powered platform designed to transform programmatic audience-based buying by ...

But today, as more marketers influence technology decisions and take programmatic contracts in-house, DSPs are freer to go after brands directly. Even The Trade Desk, which built a $6 billion business ...

Adform, the most powerful and safe media buying platform built for game changers, today (2nd June 2025) announces a partnership with Channel 4, one of the UK’s leading public service broadcasters.The ...