A primary market is a market that issues new securities on an exchange facilitated by underwriting groups and consisting of investment banks.

Secondary messages support and enrich the primary message. For example, an architectural firm might implement a public relations campaign to develop support for its design proposal for a new building.

A primary account holder is legally responsible for a credit card or bank account including any transactions made by other, authorized users.

Understand the research process. Be able to collect appropriate primary and secondary data and analyse information in order to write a research report.