Here's how the NFL's Gatorade tradition was born, this year's odds for the prop bet and which one we're throwing some spare change down on.

Super Bowl XLVI champion Victor Cruz told Business Insider the Super Bowl is "the most mentally taxing game" he's ever played ...

The distinctive domed building, turning 50 this year, is known for hosting the Super Bowl, but to locals, it’s also “the city ...

A sharply partisan political environment has shown advertisers face risks when tackling issues ahead of Super Bowl Sunday.

Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying ...

Which color will the winning coach be splashed with Sunday? How did it all start? Here's a unique look at a sporting ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

In the past three years, according to research performed by marketing professor Kim Whitler, the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared to a similar ...

The 34-minute delay created two distinct halves of football and, according to the Ravens, nearly cost them a Super Bowl title ...

The TV spot marks the artificial-intelligence company’s biggest foray into consumer advertising to date.

Travis Kelce is on some Swifties’ bad sides after saying it will be an “honor” to have Donald Trump at the Super Bowl this ...

Despite the ongoing and loud woes of your neighborhood Brad, Chad or Dad, the Kansas City Chiefs are headed back to the Super ...