PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Two longtime friends started a women's clothing boutique and are starting to thinking bigger. Along the way, they've had advice from the U of A Small Business and Technology Development Center.

Add a modern feel to your closet this season with our one-and-done jumpsuits and overalls. These failsafe staples call for simplistic styling yet provide backdrops for elevated fabrics, playful prints ...

Below, we’ve rounded up the best corduroy pants for women across different budgets, preferences and fashion aesthetics. Carve ...

It’s available in sizes XXS through XXL with petite, regular, and tall fits ... practically always comes up in my reporting ...

The best travel clothes for women to pack this fall come from Zara, Aerie, and Amazon. Pulling inspiration from Katie Holmes, ...

Usually, you want to shop for heavier or fleece-lined leggings so that you can be snuggly. But if you’re not in the mood to ...

In my mid-20s I was a size 16 and wore tights in summer – now that I’m healthier and happier, I wear clothes that bring me ...

Pre-pregnancy, aside from my weekly trips to reformer pilates, I had never been much of a leggings wearer. After a tough ...

We sifted through Amazon’s selection of petite fashion for the season ahead and found the best jeans, wide-leg pants, knit ...

Sequins have become a key player in Christmas sartorials - but they do more harm than good says H! Fashion's Tania Leslau ...