Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

Roblox is further blurring the line between digital and physical worlds with new retail capabilities that will enable ...

The move is a minor departure from Roblox's successful and longstanding business model of free-to-play games, with a focus on purchases of its in-game currency "Robux," which is used to buy items ...

Roblox is launching ... as Roblox’s virtual economy—and the global economy in the physical world—shifts. Creators set the base price of their in-game items and retain complete control ...