How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...

The Campbell transfer pitcher got the start for Patty Gasso’s No. 2-ranked Oklahoma Sooners, and she dominated Cal Baptist. Smith retired all 10 batters she faced in a relief appearance ...

NORMAN — Despite keeping the game competitive throughout the first half, OU men’s basketball fell short in front of a rowdy crowd in the Jungle. The Sooners fell to No. 1 Auburn 98-70 Tuesday ...

NORMAN — OU men's basketball is trending up again. After the Sooners won three of their last four games, which includes a top-25 victory over Vanderbilt on Saturday, they're firmly back in the ...

NORMAN — OU football's big recruiting weekend is seeing some returns. After hosting its Junior Day this past weekend, the Sooners landed a commitment from 2026 four-star wide receiver Daniel ...

Oklahoma Sooners designated player Ella Parker / Brett Rojo-Imagn Images Finally, the softball season is here. Patty Gasso’s No. 3-ranked Sooners begin the process of officially breaking in a ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...

NORMAN — OU softball is preparing to open its fourth consecutive national championship defense season. However, the Sooners are ushering in a new era with 14 new players. Coach Patty Gasso was ...

NORMAN — OU men’s basketball has won three of its last four contests. The Sooners led a 23-0 second-half run and defeated Vanderbilt 97-67 Saturday at the Lloyd Noble Center. OU is now 3-3 ...