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Q&A: Peter Heller, Oracle senior director of Customer Data Hubs, elucidates the potential value and current implementation of the technology.
In a series of announcements over the last two years, Oracle began promoting its database services hosted within cloud ...
As enterprises step up efforts to enhance customer experience, Oracle is integrating data from its Unity Customer Data Platform (CDP) into its Oracle Service application, as part of the company ...
Oracle CorporationORCL reached a critical inflection point with its Oracle Database@AWS launch, completing partnerships ...
A pricing disagreement between the database software maker and some of its customers has IT analyst firm Meta Group urging customers not to pay additional licensing fees.
Oracle has unveiled Oracle Airline Data Model, a standards-based, pre-built database schema to help airlines optimize the collection, storage, and analysis of passenger data from reservations, sales, ...
Oracle has announced a new data subscription model for Oracle Data as a Service (DaaS) for Marketing, a component of Oracle Data Cloud, which gives marketers a centralized and cost-effective way ...