Audi has taken a u-turn on its new model naming strategy that was introduced in 2023 that differentiated its combustion ...

The new naming strategy with odd numbers used on ICE-powered cars and even numbers for EVs, caused confusion, so Audi is ...

According to Audi's logic introduced in 2023, models with even numbers are electric, those with combustion engines have odd ...

It probably has to do with the fact that battery electric vehicles (BEVs) are not selling as well as most car executives ...

Switching all ICE cars to odd numbers and reserving evens for EVs was meant to help customers distinguish between powertrains ...

When compared to its stablemates, the flagship trim of the electric fastback is cheaper from the DS7 Performance PHEV SUV which starts at €75,800 ($78,600), and the DS9 Opera E-Tense 4×4 PHEV sedan ...

Once upon a time, an Audi naming strategy snafu was a simple one. Remember the introduction of badges like 35, 40 and 50 for ...

Four Ring's latest shake-up comes less than a year after dropping the unpopular two-digit power number that replaced the engine displacement signifier in 2017.

In a press release, Audi board member for sales and marketing Marco Schubert explained that the reason for this change was to ...

Why do so many people buy the Tesla Model Y? Motoring writer Gareth Butterfield borrowed one to see what the appeal is ...