Gone are the days where skinny jeans and mom jeans are the most popular style - '70s-style flares are firmly back on the map.

Makeup artists discuss the best eye shadow for mature skin and share tips on how to apply it. Shop eye shadows from Ilia, Fenty Beauty and more.

Dedicating time to blend your eyeshadow properly can elevate your entire makeup look, bringing out the youthful sparkle in ...

Looking youthful isn’t just about skincare routines or the right haircut—it’s also about smart makeup choices, especially ...

The best makeup trends for fall 2025 from the runways, including pops of blue, gold eyeshadow, and glossy lips.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

If you’re still searching for an easy makeup routine for Valentine’s Day or Galentine’s Day, Lady Gaga's makeup artist Sarah Tanno has the best hassle-free tips for a flawless finish.

When it comes to makeup, everyone has their personal preferences. But just like how our appearances change as we age, so ...

A good eye-shadow palette is essential ... mimic the Cali sunset,” notes Emmy-nominated makeup artist Steven Aturo, who calls it “the best natural palette” with shadows that “work on ...

Opting to leave her beauty bag behind, the sister of Princess Beatrice embraced her natural features ... skin - thanks to her makeup artist's genuis hack for de-puffing eyes.

Tomy Rivero, a New York City- and Los Angeles-based celebrity makeup artist tells HuffPost that strategically selecting a colored mascara can make eyes appear brighter, enhance their natural color and ...

Olivia Rodrigo found the trendiest shade of brown lipstick for her Grammys 2025 makeup, making her the latest ... in loose curls and her signature cat-eye. This time, however, she swapped out ...