Makeup artists discuss the best eye shadow for mature skin and share tips on how to apply it. Shop eye shadows from Ilia, Fenty Beauty and more.

Nude eyeshadows are a great option when you don’t want that loud and bling look. Check out these nude eyeshadow palettes for brown skin.

Pragya Jaiswal that turned heads. From golden eyes to smokey black makeup, get inspired by her glamorous transformations.

Professional makeup artists share easy tips about the makeup swaps to make for a youthful, healthy complexion from switching ...

Date outfit all sorted? It's time you give time to makeup as it will tie together your whole look. Here are some makeup looks ...

Looking youthful isn’t just about skincare routines or the right haircut—it’s also about smart makeup choices, especially ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Alekha Advani owns her new look for her pre-wedding with soft makeup and luscious hair, making for an incredible ceremony.

Sanya Malhotra brought effortless glam to the week with a radiant base, well-defined brows and peachy cheeks. Her signature ...

If you’re still searching for an easy makeup routine for Valentine’s Day or Galentine’s Day, Lady Gaga's makeup artist Sarah Tanno has the best hassle-free tips for a flawless finish.

For beauty lovers, the AI-powered technology can be a useful tool to gain makeup advice ... than your natural skin tone. ChatGPT: To prevent concealer from creasing under your eyes, start by ...

Though beige blush looks gorgeous with minimalist, tonal makeup, it also makes the ideal finishing touch when wearing bright ...