A review of Jones Road Gel Liner, a new version of the iconic gel pot eyeliner created by makeup artist Bobbi Brown ...

Nude eyeshadows are a great option when you don’t want that loud and bling look. Check out these nude eyeshadow palettes for brown skin.

Pragya Jaiswal that turned heads. From golden eyes to smokey black makeup, get inspired by her glamorous transformations.

Professional makeup artists share easy tips about the makeup swaps to make for a youthful, healthy complexion from switching ...

The best makeup trends for fall 2025 from the runways, including pops of blue, gold eyeshadow, and glossy lips.

Date outfit all sorted? It's time you give time to makeup as it will tie together your whole look. Here are some makeup looks ...

Looking youthful isn’t just about skincare routines or the right haircut—it’s also about smart makeup choices, especially ...

Embracing the beauty that comes with age is a wonderful journey. However, certain makeup habits can inadvertently make women ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Alekha Advani owns her new look for her pre-wedding with soft makeup and luscious hair, making for an incredible ceremony.

A dusting of powder can help prevent concealer from creasing too much, but Genevieve advises against applying it straight ...

Sanya Malhotra brought effortless glam to the week with a radiant base, well-defined brows and peachy cheeks. Her signature ...