It's hard to believe that a video game film targeting the youth male market could best the marketing juggernaut that was ...

Warner Bros. Minecraft movie is shaping up to be quite the strange experience, but that's exactly what it wants to showcase.

A Minecraft Movie was gargantuan at the box office on its opening weekend. The long-gestating video game adaptation ...

In his speech, O’Leary called on studios to give movies 45 days to exist solely in theaters before putting them on ...

In a keynote address this morning, head of the trade group representing movie theaters asked Hollywood studios to commit to a ...

Warner Bros bested tracking and overcome marketing challenges: How they turned 'A Minecraft Movie' into a blockbuster box ...

Goldstein is optimistic that “Minecraft” will help turn the box office tides. Fortunes have already begun to shift. Prior to ...

Even better for the first day first show. These green, pink, blue sheets with movie posters imprinted on them in black and white were such a prized possession and point of access that avid ...

Marketing movies has never seemed harder. From Hot Ones to the Buzzfeed-ification of everything, I go over it all here. From the success of the Super Mario Brothers movie, to the failure of Madame Web ...

At CinemaCon in Las Vegas, where industry insiders gather to talk about the future of film, Cinema United CEO Michael O’Leary ...

"A Minecraft Movie" leveled up at the box office, collecting a record-breaking $157 million in its opening weekend.