A Ski Brand With ‘If You Know, You Know’ Mountain Cred
Instead of flashy branding, its clothing is defined by thoughtful details: mountain-shaped zippers, streamlined silhouettes ...
Meghan Markle’s As Ever Logo Problems Are a Little More Nuanced Than Armchair Experts Make It Sound
After the Duchess of Sussex announced her American Riviera Orchard rebrand, she once again is facing accusations of ...
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BUSINESS INSIGHTS: Data-driven logos you can trust
Create a trustworthy wordmark with the right font. Lowercase serif fonts convey authority, while uppercase sans-serif fonts offer a modern, professional feel.