MicroStrategy Inc. (NASDAQ:MSTR) has officially rebranded as Strategy, reflecting its sharpened focus on Bitcoin (CRYPTO: BTC ...

MicroStrategy announced a splashy rebrand Wednesday that underscored its commitment to serve as a bitcoin holding company.

The rebrand was "a natural evolution" as it seeks to integrate bitcoin — the world's biggest and best-known cryptocurrency — into the heart of its business operations, the company said. MicroStrategy, ...

MicroStrategy, the software company turned “bitcoin development” firm unveiled a new name and logo ahead of its fourth-quarter earnings ...

Michael Saylor's MicroStrategy (MSTR) rebranded to Strategy, with visuals pointing to a Bitcoin-centric company.