While Meta’s algorithm is always changing, one thing is for certain: your ad creative is everything. Brands that produce a variety of relevant and scroll-stopping ads will thrive in 2025 and beyond.

The company told the Department of Justice (DOJ) it would change its algorithm as a part of a settlement agreement resolving allegations that Meta violated the Fair Housing Act (FHA).

Meta Ads’ AI isn’t replacing digital marketers anytime soon. Still, its best practices – from automation to targeting – can help social ads teams drive better results and streamline workflows.

Meta reached a settlement with the DOJ promising to build a new ad-targeting system. The DOJ accused Meta of letting advertisers discriminate against people based on race, sex, and more.

Meta said that, under the settlement with the Justice Department, it will stop using an advertising tool for housing ads, Special Ad Audience, which allegedly relied on a discriminatory algorithm ...

Meta's shares are up nearly 5x since their 2022 lows, due to efficiency focus, Reels success, and top-notch ad targeting post-ATT. Concerns arise as Reels monetization improvements plateaus ...

It’s open season for flagrant ads to sell illegal drugs like psilocybin, LSD, and other drugs, as Meta works to improve its algorithms to filter illegal content.

Meta previously told employees in a memo that it is eliminating its DEI team, ending its equity and inclusion programmes, and will be changing hiring and supplier diversity practices.. Discrimination ...

Meta plans to test out X's algorithm for Community Notes to crowdsource fact-checks that will appear across Facebook, Instagram, and Threads. In a blog, Meta said the testing in the US would begin ...