LiveRamp is growing its TV footprint with a $150m acquisition of measurement startup Data Plus Math. back to thedrum.com. Advertisement. Skip to content. Media Mergers and Acquisitions.

In June, the CEO of TV analytics company Data Plus Math sold his firm to ad-tech company LiveRamp for $150 million. At just three years old with $5 million in projected revenue, Hoctor and his co ...

LiveRamp Holdings agreed to buy Data Plus Math for $150 million in cash and stock, a deal that will give the platform firepower to help advertisers buy and analyze targeted ads both on traditional ...

LiveRamp® (NYSE: RAMP), the trusted platform that makes data accessible and meaningful, today announced that it has completed the acquisition of Data ...

And with more precise targeting comes the need for better measurement. Disney+ will also now offer reach and frequency measurement based on data from iSpot and Data Plus Math, in addition to ...