Mattel teams up with Ferrari NV to launch a new Hot Wheels collection featuring Ferrari's iconic road and race cars.

The collection’s visuals are set in an immersive virtual environment; the Hot Wheels Digital Garage, a futuristic setting ...

PUMA x Hot Wheels have officially announced their latest collaboration. The collection features kids' sneakers, apparel, and ...

Ferrari and Hot Wheels are reuniting after more than 10 years to release new collectibles. The announcement came through the official Instagram page of Hot Wheels, where the popular toy car brand ...

Mattel's move into cult comic phenomenon Japanese ... Market the massive legacy of DIS IP anywhere they could slap a sticker with a logo. The message: DIS IP wasn't only film and TV, but ...

The gluten-free brand tested everything from pomegranate to cherry powder to create a natural Barbie pink color for its co-branded cookie collaboration, before ultimately landing on beet powder.

Paul McNally has been around consoles and computers since his parents bought him a Mattel Intellivision in ... time proper however is the new Switch 2 logo which, to be fair looks rather smart.

From the timeless Barbie logo to its diverse array of iconic dolls (special shoutout to Magic Earring Ken), Mattel has built an empire of uplifting and empowering products that push the boundaries ...