In anticipation of a family-friendly box office smash, Mattel and others have produced a lot of merchandise for the film. The ...

Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.

“Oh my dear god, Mattel accidentally listed “Wicked dot com” (porn site) instead of “Wickedmovie dot com” (official site) on the Wicked movie doll boxes. And it seems to be on most of the boxes in the ...

The site has a similar address to one that promotes a film adaptation of the hit musical. The toymaker apologized for the ...

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Spread the loveMattel, the toy giant behind beloved brands like Barbie and Hot Wheels, is facing a rather embarrassing ...

The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters ...

A guide to catching up on and better understanding stuff going on in the world. You may have seen some stuff about Mattel's ...

Meet the man behind Mattel's marketing blitz that ensured the Barbie film was the main topic of cultural conversation in 2023 ...

A MAJOR child’s toy brand is facing backlash from parents after a printing blunder sent kids to a porn website. Barbie makers ...