These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Mattel came up with a good way of honoring Rita Moreno as she turns 93 on Dec. 11. She’s getting her own doll, part of the ...

Meet the man behind Mattel's marketing blitz that ensured the Barbie film was the main topic of cultural conversation in 2023 ...

In a heartfelt homage to one of Hollywood’s legendary figures, Mattel has launched a Barbie doll in celebration of Rita ...

David Joyner might not be the most recognizable name to television fans, but his work as the actor inside the suit of Barney ...

Johnson, 52, made a surprise appearance at a special advance screening of his new Christmas-themed movie Red One on Thursday, ...

Wicked is split into two parts, with Part One releasing on Nov. 22, 2024. In this film, Dorothy appears so far to only be ...

Feel the season with holiday beers from Fieldwork Brewing Company or cheerful cocktails from Social Affair. Warm up ...

To celebrate her achievement, Mattel introduced the Kristi Yamaguchi Barbie, which will be signed and distributed ... while ...

The spoiled younger sister of Elphaba and eventual Wicked Witch of the East, Nessarose is crushed to death in Act II of the ...

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Mattel's packaging for its 'Wicked' movie doll certainly lives up to the name—just not in the most enchanting way.