In anticipation of a family-friendly box office smash, Mattel and others have produced a lot of merchandise for the film. The ...

Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Spread the loveMattel, the toy giant behind beloved brands like Barbie and Hot Wheels, is facing a rather embarrassing ...

A guide to catching up on and better understanding stuff going on in the world. You may have seen some stuff about Mattel's ...

The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters ...

Oh, Mattel. The company known for giving us Barbie, Hot Wheels, and our entire childhood collection of action figures just ...

Meet the man behind Mattel's marketing blitz that ensured the Barbie film was the main topic of cultural conversation in 2023 ...

A MAJOR child’s toy brand is facing backlash from parents after a printing blunder sent kids to a porn website. Barbie makers ...

The website was mistakenly printed on toys inspired by Ariana Grande and Cynthia Erivo's upcoming musical movie ...