The Zibo City amusement park in Shandong, China sparked outrage on February 6 for dyeing its donkeys to look like zebras. The ...

Poppi's director of PR and communication told Newsweek that the soda brand cannot wait for people to see what's next.

Tom Cruise’s dedication to practical stunts reaches new depths in Mission: Impossible – The Final Reckoning, with Empire ...

While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...

If you got a real fright back in 2023 during the promotional run for Scream 6, you won't have to worry too much about that ...

Valentine’s Day used to be an occasion for studios to deliver romantic comedies, but that genre, even with the success of last year’s Anyone But You, still seems relegated to streamers, if at all.

Praise Kier for this marketing stunt. Credit: Marion Curtis / StarPix for Apple TV+ A marketing stunt for AppleTV+'s Severance Season 2 shook up New York City's Grand Central Terminal on Jan. 14.

Bulls and Jordan Brand play off the 1985 'banned' moment with a creative stunt involving Michael Jordan’s statue at the United Center.

During an appearance on CNBC’s Squawk Box on November 20, Donovan dismissed claims that the pairing was a calculated publicity stunt. Speculation about celebrity ... “I’d love to say that it was a ...

These unconventional stunts are a smart tactic to break through the noise during a competitive awards season, marketing experts told Business Insider. If they pay off, they could help clinch Chalamet ...

Another such recent marketing stunt put the home salon start up YesMadam in the line of fire on social media when it posted that it had sacked a number of its employees via email for complaining ...