The world of influencer marketing is riddled with examples of campaigns that missed the mark. Let’s dive into some of the ...

Appended was a QR code for the reader to scan. Singaporeans, being a kaypoh curious bunch, obliged. But they were directed to ...

While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is easier to lose than it is to gain. This battle might be one of the first ...

Pakistan cricket star Babar Azam, who has for sometime now faced flak for his poor batting form, became the center of a marketing stunt that sparked mixed reactions among fans. On February 6, Babar ...

Kanye West is making money out of his shock Grammys stunt, launching his first womenswear collection with his wife's sheer bodysuit the hero product. The rapper, 47, has shared a new image of ...

The PR move that has consumers pissed off but buying Poppi. The post Is Poppi’s $800K Vending Machine Stunt Worth The Buzz? first appeared on Spoon University.

From a marketing stunt to promote his new project right down to it being a familial tiff gone wrong, there really wasn't any level low enough the internet didn't stoop to in decoding the aftermath.

Saif Ali Khan's recent visit to a Mumbai event has once again put the actor in the limelight. Here's what netizens think ...

If you got a real fright back in 2023 during the promotional run for Scream 6, you won't have to worry too much about that ...

Praise Kier for this marketing stunt. Credit: Marion Curtis / StarPix for Apple TV+ A marketing stunt for AppleTV+'s Severance Season 2 shook up New York City's Grand Central Terminal on Jan. 14.

The caption read, "Doesn't look like a 'marketing stunt' to me." Saif's fans defended him in the comment section. One of the comments read, "It’s laughable to me that people can stoop this low ...