The Zibo City amusement park in Shandong, China sparked outrage on February 6 for dyeing its donkeys to look like zebras. The ...

Poppi's director of PR and communication told Newsweek that the soda brand cannot wait for people to see what's next.

Appended was a QR code for the reader to scan. Singaporeans, being a kaypoh curious bunch, obliged. But they were directed to ...

The world of influencer marketing is riddled with examples of campaigns that missed the mark. Let’s dive into some of the ...

While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...

“This was super fun,” the actor said on The Late Show with Stephen Colbert while reflecting on the viral marketing stunt, which took place Jan. 15. The long-anticipated Apple TV+ mystery-box ...

Praise Kier for this marketing stunt. Credit: Marion Curtis / StarPix for Apple TV+ A marketing stunt for AppleTV+'s Severance Season 2 shook up New York City's Grand Central Terminal on Jan. 14.

Coors Light has announced an apparent name change following what now appears to have been a viral marketing stunt earlier this week. The brand announced Wednesday that it is temporarily changing ...

Another such recent marketing stunt put the home salon start up YesMadam in the line of fire on social media when it posted that it had sacked a number of its employees via email for complaining ...

Fans speculate on the opening kill sequence amid the need to forgo viral marketing stunts. The film from the iconic franchise is set for theatrical release on February 27th, 2026. Scream 7 is ...