CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Is AI marketing software really 'powered by' AI? Or is it just a small element used to justify a strapline? Opinion piece.

With no team to delegate to and limited time and budget, every decision has to resonate, and every dollar spent has to count.

The authors compare the leap to AI to using a search engine to help you plan a vacation to an AI agent that can actually book ...

Saskatchewan Polytechnic recently announced that it will be offering a new Digital Marketing Diploma designed to meet the ...

Of course, if you're a small business owner, you'll likely be working with a small marketing budget. That doesn't mean, ...

Marketing leaders shared how their brands are leveraging AI to enhance consumer connections during BI's CMO Insider breakfast at Cannes Lions.

As an industry, marketing is having a bit of an identity crisis,” said Katie Martin, Senior Marketing Excellence Manager at ...

Marketers discuss how to effectively optimise and when enough is enough in the latest episode of Marketing Week’s webinar ...

Trust in business data use also varies from industry to industry. Financial institutions (57%) and public institutions (49%) ...

Marketing is not customer service. While customer service is an important component of customer satisfaction, it does not ...