Even with its condensed pregame timeline last year, Poppi managed to set up collaborations with influencers at the Big Game ...

AI is an essential component of effective performance marketing strategies. Over the past three years, our company has launched over 500 campaigns using Google's Performance Max and Facebook ...

Kellogg’s launches the second phase of its "See you in the morning" platform, with some out-of-home activations.

Former VP Mike Pence's advocacy group launches a 6-figure ad campaign against Robert F. Kennedy Jr.'s nomination to lead the Department of Health and Human Services.

Needless to say, CRM, marketing platforms and social media data cannot reside in silos to attain such outcomes. The data and tooling that informs 360 campaigns should be well-defined within the ...

Trump has been focused on the border since his first campaign for president, and it was a centerpiece of his 2024 campaign. On the trail, he pledged to “terminate every open-borders policy of ...

Kraft advisors were spotted looking at office spaces in Nubian Square to serve as a home for the campaign, according to one of the people. Kraft already has some ties to the Roxbury neighborhood ...

Trump opened his first day in office with a flurry of executive orders aiming to follow through on many of his campaign promises. Advertisement Executive orders are a commonly used tool for a new ...

All communications and campaigns must be rooted in a brand ... Scott Goodson, founder and CEO of marketing agency StrawberryFrog, emphasizes, “It’s more risky to not be bold.

Mark Carney's official campaign launch for Liberal leader included high praise from supporters and some unexpected moments behind the scenes, including a glitchy Teleprompter, a mysterious ...

But while marketing a critical component of a film’s success, there are some marketing campaigns that go beyond the tried-and-true elements of trailers, teasers, posters, and social media to ...