Novartis has committed $7.5 million to an initiative aiming to save 100,000 lives by 2035. The money will launch Zero ...

After Novartis and Roche grew their sales last year, the Swiss pharma giants are handing their CEOs larger compensation packages for 2024. | After Novartis and Roche grew their sales last year, the ...

The same year, Novartis acquired the North American over-the-counter brand portfolio of Bristol-Myers Squibb. In 2006, Novartis announced the creation of a biomedical R&D centre in Shangai ...

Trust is a cornerstone of meaningful relationships. When dealing with businesses and brands, it's often the deciding factor that separates companies we rely on from the ones we don't. It's about ...

In a last-ditch attempt to defend its blockbuster brand, Novartis elevated its objection to the Supreme Court, which has just reinstated an earlier injunction on the launch of up to 20 generic ...

President Trump told reporters that tariffs on pharmaceuticals would start at "25% or higher," but did not say when they ...

Tanzania’s chart-topping music star, Omary Ally Mwanga—better known as Marioo—has officially been unveiled as the Brand Ambassador for the National Lottery of Tanzania, a powerful collaboration that ...

Let's dive into our top 10 brand design case studies. Each one of these brands nailed their visual identity in inspiring and different ways. Have you ever walked into a party and instantly known who ...