Martha Stewart shared a new thirst trap on Instagram. The lifestyle expert showed off a glam makeup look in a mirror selfie, ...

Winq Cosmetics is proud to introduce its newest lip essential: the Sugarboo dark brown matte lipstick, a stunning dark brown matte lipstick infused w ...

Experience bright, long-lasting color with a matte finish that lasts all day. Lipsticks from Bobbi Brown maintain soft, ...

Ilia Beauty just launched a brown version of its Limitless Lash Mascara, which has sold over six million units, according to the brand. Ilia products have been used on celebrities including Chrissy ...

Chrome eyeliner is the latest bold makeup trend to enter the spotlight. Here's how to wear it, according to a pro.

For those feeling like channeling soft, springtime energy, cherry blossom makeup is the swoon-worthy trend that instantly ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Hailey Bieber has hit Coachella with her ultimate beauty hack for keeping lips hydrated in the dry desert weather as she shows off Rhode’s latest lip peptide colour, PB & J ...

This eyebrow stencil kit, color-changing blush oil, and eyeliner guide wand are here for the glam queens who are still ...

The Rhode Peptide Lip Tint is a firm favourite in Hailey Bieber's beauty regime and she was spotted using the brand new PB&J ...

Few things will make me hit “purchase” based on word of mouth (or should I say, sight of mouth) save for a mesmerizing lip.

Before Huda Kattan was the founder of her eponymous line, Huda Beauty, she was a makeup artist and beauty blogger. Growing up ...