The goal? To let members earn and redeem points on "stays with soul," rather than the cookie-cutter properties that make up ...

Martequity: The fundamentals of loyalty programs have remained the same since their origins in 1793, when merchants offered ...

Brands like Chipotle, Starbucks, Cava, and others are leaning on rewards to keep customers coming back and to build habits ...

With the launch of Club JSX, travelers can earn rewards while flying in comfort on JSX's public charter flights.

The travel booking platform has eliminated previous restrictions while accelerating reward processing to provide greater ...

Retail rewards programs are valuable to businesses that want to encourage customer loyalty, and they're worthwhile for consumers as well. Common membership benefits include cash back, ...

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers ...

Any points that customers have earned through the Just Shop Rewards program will be valid up until July 26, after which they ...

Carnival Cruise Line has announced the launch a new loyalty program, Carnival Rewards. The new program taking effect in June 2026 introduces a points-based system featuring personalized perks and new ...

Eggs Up Grill has announced a surprise for its customers: a new loyalty program that offers fans of the brand more and better ...

The Detroit Pistons are teaming up with a Seattle-based startup on a new loyalty program designed to increase fan engagement.