The goal? To let members earn and redeem points on "stays with soul," rather than the cookie-cutter properties that make up ...

Martequity: The fundamentals of loyalty programs have remained the same since their origins in 1793, when merchants offered ...

Has Carnival Cruise Line been considering a spend-based program for years? The internet is forever and that just might be the case.

The travel booking platform has eliminated previous restrictions while accelerating reward processing to provide greater ...

Brands like Chipotle, Starbucks, Cava, and others are leaning on rewards to keep customers coming back and to build habits ...

Retail rewards programs are valuable to businesses that want to encourage customer loyalty, and they're worthwhile for consumers as well. Common membership benefits include cash back, ...

The Detroit Pistons are teaming up with a Seattle-based startup on a new loyalty program designed to increase fan engagement.