EAGLE-EYED Twitter users spotted earlier this week that a "Buy now" button appeared alongside tweets containing links to products sold through Fancy, an online shopping site, and that clicking on the ...

Salesforce.com, Inc. has added eCommerce functions to its Community Cloud via drag-and-drop Lightning Components, making it possible to display a “Buy Button” on any of its online communities.

Facebook has taken a giant step into eCommerce by partnering with seven large retailers, including Victoria’s Secret and department store Neiman Marcus, and introducing new “want ...

The Buy Button could also help Facebook compete for ecommerce ad dollars with Pinterest, which just launched its own Buyable Pins that also allows in-line transactions, and Google, which plans to ...