It was 2008 and, compared to the era’s hottest games — the violent Gears of War, the vulgar Grand Theft Auto — Roblox was relatively juvenile, with bright colours and janky graphics ...

Roblox is the most popular game with 5- to 12-year-olds in the US, according to Rooster Money, and it topped the pocket money spending charts in the UK in 2020 ahead of Fortnite.

Adopt Me!, which launched in 2017, is an online multiplayer game where players take care of pets.It’s very popular on kid-friendly Roblox, whose player base is more than half of all U.S. kids ...