App store optimization also focuses on optimizing the app’s marketing copy, such as keywords, title, icon, screenshots ... visibility can be the main target of the two, the key performance indicators ...

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With traditional measures of age no longer fit-for-purpose, here are a few key performance indicators to look out for as you ...

Optimizing your app’s title, description, keywords, and visual elements like icons and screenshots will improve its visibility ... The app marketing best practices also demand an agency to carefully ...