For more than a century, Coca-Cola and Pepsi have waged an iconic and fiercely competitive battle for dominance in the global beverage industry. Known as the “Cola Wars,” this rivalry has influenced ...
From modest beginnings to global recognition, renowned brands have captivated consumers with their innovative products and services. But have you ever wondered what sparked the success of these ...
How one of the most famous soda drinks in the world got its name from a traditional West African delicacy.
John Werner has created a career out of bringing ideas, networks and people together to generate powerful results. John is a Managing Director and Partner at Link Ventures. John’s deep curiosity ...
Coca-Cola has done well for its investors historically, delivering good returns both over the past century and across the ...
Asa Candler’s coupon campaign was more than a marketing tactic—it was a revolution in trust-building. By removing risk for ...
In yet another sign of how corporate America is happy to be associated with Donald Trump as he takes office a second time, ...
In 2022, Coca-Cola pledged to make 25% of its packaging reusable by 2030, but it now appears to have quietly removed the promise from its website. As Grist reported, the company set a target of ...