Micro-influencers can be initially appealing because they charge less than mid-tier, top-tier, or macro-tier influencers. That’s key if brands want multiple influencers involved in a campaign ...

However, macro-influencers may face some serious competition from micro-influencers who have smaller, yet highly devoted, audiences. Which group of opinion leaders should your brand choose for its ...

Although similar, macro- and micro-blogging differ from one another in important ways. Recognizing those distinctions can help instructors find new ways to engage learners and improve outcomes.