Guess who just got a new logo? And just in time for their exciting new divisional format! You don't look impressed. Well, take a number and go to the back of that extremely LONG line. Big Ten ...

The new logo was co-developed by Gericke and Michael Bierut of the international design firm Pentagram. "Its contemporary collegiate lettering includes an embedded numeral "10" in the word "BIG ...

“The new Big Ten logo provides a contemporary identifying mark unifying 12 outstanding institutions,” said Delany. “It conveys some elements from the past while simultaneously introducing ...