Welcome to Innovid ’s Feature Beat – your monthly look at the latest product enhancements designed to make advertising smarter, faster, and more impactful across every screen. Last month, we ...

The OTel GenAI semantic conventions have introduces a new span kind for tracing tool executions: https://opentelemetry.io/docs/specs/semconv/gen-ai/gen-ai-spans/# ...

This prevents security risks, privacy issues. We can introduce a "Secure Execution Wrapper" or extend the existing external_tool interface paradigm. This wrapper would: Be responsible for actually ...