The move upmarket is complete with a new logo, color scheme, maker’s marks, and some pretty weird concept videos. Jaguar’s bold rebrand is an amped-up version of a strategy that other ...

The rebrand, which includes a new logo, is slated to launch Dec. 2 during the Miami Art Week, when the company will unveil a new electric GT model. But Jaguar Land Rover, a unit of India’s Tata ...

"A brand refresh and a rebrand serve very different purposes, and understanding that distinction is key," Ljubica Jovanova, ...

The font, the new logo that replaces the growler ... My fear is not that Jaguar’s rebrand has ripped up, thrown away and destroyed a legacy, but that the strategic decision to bet the house ...

Jaguar is working on its first new model after its rebranding, and it's going to look wild. Spies took a video of a camouflaged prototype while testing in Spain and its unusual design is pretty ...

Jaguar stock has collapsed more than 17% since November 19 and the airing of its controversial advertisement: here's why ...

The iconic car manufacturer recently underwent a full rebrand including a new logo, color palette, and brand strategy. Jaguar has now positioned itself as a luxury electric vehicle maker ...