One of the biggest criticisms leveled at Jaguar when the campaign kicked off was that they risked alienating the traditional, stiff-upper-lip customer base. While it was predictable that a number of ...

We are told how this new brand will be built on phrases like “bold exuberance” and “fearless creativity”, that the strikethrough will be a hallmark of New Jaguar’s design ethos, and how the logo has ...

Jaguar broke the internet with a rebranding splash that took social media users for a ride. ⏰Get expert insights and ...

The Pizza Planet logo from Toy Story (left) and the Starfleet insignia (right). | Credit: Pixar/Paramount As we saw with the recent controversial Jaguar rebrand, branding evolutions big or small ...

Blocking out the noise, in the space of 12 months Cerrato and Bremont have quietly gone about bolstering the Terra Nova’s ...

We venture to Mumbai for Sabyasachi Mukherjee’s 25th-anniversary gala, plus talk Jaguar’s reinvention and vintage watches.

Petrol power isn’t a part of Jaguar’s future The campaign – led by an external agency – included a new mixed-case logo (which reads as JaGUar ... creative officer Gerry McGovern criticising the ...

Korean Air rebrands for the first time in 40 years with a simplified new look by Lippincott designed to reach global ...