One of the biggest criticisms leveled at Jaguar when the campaign kicked off was that they risked alienating the traditional, stiff-upper-lip customer base. While it was predictable that a number of ...

Despite criticism, the vehicle made a striking debut at Paris Fashion Week, reinforcing Jaguar's shift toward luxury electric vehicles.

Jaguar broke the internet with a rebranding splash that took social media users for a ride. ⏰Get expert insights and ...

We venture to Mumbai for Sabyasachi Mukherjee’s 25th-anniversary gala, plus talk Jaguar’s reinvention and vintage watches.

Petrol power isn’t a part of Jaguar’s future The campaign – led by an external agency – included a new mixed-case logo (which reads as JaGUar ... creative officer Gerry McGovern criticising the ...

Korean Air rebrands for the first time in 40 years with a simplified new look by Lippincott designed to reach global ...

The head-turning Jaguar Type 00 concept car has just set wheels in Paris, causing a commotion. People kept wondering what it ...

The radical EV continues turning heads, for better or worse. Jaguar’s controversial Type 00 EV concept made a statement ...

The controversial Jaguar rebrand last year was notable for many things, one of them being the lack of any cars in the initial reveal. To be fair to Jaguar, it didn't have any cars to show.

Jaguar I-type prototype. Credit: Jaguar Rebranding is one thing, making products people want to buy is another. Jaguar made a big announcement last year when it said it will leave internal ...