The most notable example has to be Jaguar, whose airy new look seemed ... sales might inspire marketing execs to embark on a full rebrand, there is another way. "A brand refresh and a rebrand ...

In these days of easy access to 3D modelling software and image editing apps, your first thought might be that the photos of ...

A creative agency that hates rebrands. Provocative? Well, maybe not as much as you think. The clue is in the word itself: the “rebrand.” It implies an air of self-indulgence. Self care for your ...

This story was originally published in the Spring 2025 issue of Esquire. When Jaguar launched its famous E-Type to the world at the Geneva Motor Show in March 1961, the team had a problem ...

The Jaguar Type 00 debuted at Paris Fashion week in ‘Ultramarine Blue’, the first time the model has been seen in this colour ...

Unlike other automakers, it won’t be backtracking on its plan to be an EV-only company. Much has been written about Jaguar’s rebrand. In the car world, it was perhaps the most talked-about event of ...

Jaguar's rebranding and plans for an electric grand tourer—previewed by last year's Type 00 concept—have been polarizing, but there's no going back for the British automaker. In an interview ...

Despite criticism, the vehicle made a striking debut at Paris Fashion Week, reinforcing Jaguar's shift toward luxury electric vehicles.

Jaguar I-type prototype. Credit: Jaguar Rebranding is one thing, making products people want to buy is another. Jaguar made a big announcement last year when it said it will leave internal ...

If slumping sales figures had led Jaguar’s management to believe that nobody cared about the company, the notion was quickly disproved. The rebranding made the mainstream news and ripped across ...