The most notable example has to be Jaguar, whose airy new look seemed ... sales might inspire marketing execs to embark on a full rebrand, there is another way. "A brand refresh and a rebrand ...

A creative agency that hates rebrands. Provocative? Well, maybe not as much as you think. The clue is in the word itself: the “rebrand.” It implies an air of self-indulgence. Self care for your ...

We've seen plenty of headline-hogging rebrands over the last twelve months, and not all of them have, shall we say, landed ...

Debranding should be more than a shtick; it is a step towards shaping a genuinely connected global community. By acting ...

Design, like fashion, moves in cycles. Beige, ironically, may have overstayed its welcome because it was trying not to. Its ...

Justified Studio's Joshua Ogden lifts the lid on efforts to reposition Prince William's Earthshot Prize as a 'global movement' ...

I only bought the car a year ago, and in that time it has been away being repaired for more than three months. I don't think ...

This project was selected for the Motion Graphics / Moving Image and Brand Identity (large organisations) categories in The Annual 2019, CR’s award scheme celebrating the best in commercial creativity ...

Do you have questions about the Jaguars' game? Submit them to senior writer John Oehser and he may address them in this O-Zone article series following the game. The Jacksonville Jaguars (4-12) visit ...

Meghan Markle has been accused of copying a small Mallorcan town’s coat of arms in her rebrand, but the village’s mayor confessed they can’t afford to sue her. The Duchess of Sussex ...